1968 mexico olympic branding graphic design

I’ve been researching athletic/Olympics graphic design as we work on the branding for our Run Ink. The 1968 Mexico City Olympics branding is my design happy place. The simple, strong logo and icons were applied to everything from stadiums to sun hats, each application totally considered. What a dream project to work on as a young designer.

The 1968 Olympic branding was designed by graphic design icon Lance Wyman. (Visit his website/amazing portfolio).

Be inspired by photos at Graphic Ambient / a great interview with Wyman at Walker Art Center / and more Olympic branding design at Design Boom

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